Mint Gum

During our user research, many consumers mentioned that they didn’t like the mint flavor. We found this quite surprising since mint flavor is usually very popular. So, we decided to buy all the mint-flavored products available in the market. After conducting detailed tests, we realized that these products couldn’t be considered as products at all. They were nothing more than mass-produced industrial junk. After 31 iterations, we created this mint-flavored product. Users who claimed not to like mint-flavored products tried this and discovered that it wasn’t that they disliked mint flavor, but rather they hadn’t found the right mint flavor before. Please enjoy it.